Cloaking
In one of Matt Cutts’ recent video Google videos he touched on cloaking as there was a question submitted by a webmaster who wanted to use geotracking to display different content to different users around the world basically - however, this webmaster did not want to be punished for ‘cloaking’.
Reiterated by Matt was the idea of cloaking: ‘cloaking is displaying different content depending on whether the viewer is a user or a search engine spider’. Thats it. So in this instance it didn’t matter that different content was being delivered to spiders than what some users were viewing, because spiders were being treated as any other user would be - that is just how the system/website worked.
Moral: Treat spiders like any other user and you should be fine.
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Tags: site-structure, spiders
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